Sobia Nazir is Pakistan’s leading designer brand with a vast retail network providing multiple ranges of affordable designer fashion for women. The eponymous brand was launched in 1995 to revolutionize and make accessible, women’s retail in the country.

With quality, design, innovation, and affordability as the key brand ethos, the label’s nine brands include Sobia Nazir Silk, Sobia Nazir pret, Sobia Nazir Evening Wear, Sobia Nazir Lawn, Sobia Nazir linens, Sobia Nazir Brides and Sobia Nazir Embroidered Fabrics.

Celebrating different seasons and occasions, the brand offers a burst of style using patterns, cuts and flamboyant colors adding a classy element and epitomizing style while remaining true to affordability.

Sobia Nazir bridal collection focuses on excellent craftsmanship, fusing together both traditional and modern elegance showcasing timeless nobility. Precious and semi-precious stones like swarovskis, sequins, stones mixed with thread work are used to give brides a glamorous look.

Sobia Nazir is one of the designers who made it to Dubai, London and Lakme fashion week, and her collections have been featured on the covers of prestigious magazines like; Hello, Ok, Elle, Niche Libas, Asian woman, Asiana, and Instyle.